For Local Communities

The Pigeon Group has achieved harmonious coexistence with people in local communities through a positive communication approach, which fosters a sense of trust.

Social Contribution Activities

※Boundary:All Pigeon Group Sales Companies (Coverage 100%)

Newborn Baby Commemorative Tree-Planting Campaign

For more than 35 years, we have continuously held our annual Newborn Baby Commemorative Tree-Planting Campaign, which began in 1986. Under the slogan “Raising Children, Raising Trees: The Spirit Is the Same,” the campaign celebrates children born in each particular year. The campaign is held at the “Pigeon Miwa no Mori” site, a combination of national forest and Pigeon-owned land near Hitachi-Omiya, Ibaraki Prefecture. To date, we have planted 152,500 trees on behalf of 190,000 babies under the campaign.
In 2007, we built a log house called “Sukusuku House” at the Pigeon Miwa no Mori site that is open year-round. Inside, there is a list of tree planters’ names and the babies to whom the trees are dedicated, as well as written messages from their respective parents. Visitors can freely browse and relive memories of their babies’ births. We will continue working to create memories for parents and children.

  • Newborn Baby Commemorative Tree-Planting Campaign

  • Sukusuku House

Safety Education Campaign

For the healthy growth of local children, Pigeon Industries Thailand Co., Ltd. (PIT) launched the CSR Safety School Campaign in 2017, drawing on its experience in risk management at the factory. We hold this CSR activity on an annual basis at schools in Chonburi Province.

Our Sustainable Actions "CSR Safety School (Thailand)"

Breast Cancer Palpation Training Kit Developed from Silicone Waste Material

In June 2020, Thai Pigeon Co., Ltd. donated silicone waste from the production processes of our products to a research team led by Dr. Sarawut Rimdusit of Chulalongkorn University. The material is to be used as raw material for breast models for palpation training for the purpose of early detection of breast cancer.

Our Sustainable Actions "Waste is reborn as breast cancer training kits (Thailand) "

Supporting Babies with Cleft Lip/ Palate

Pigeon Singapore Pte Ltd. and PT Pigeon Indonesia, along with their Indonesian partner PT. MULTI INDOCITRA Tbk, are committed to supporting babies who have difficulty breastfeeding due to cleft lip and/or palate. From 2016 to present, a portion of the sales of nursing bottles designed with batik patterns, a traditional Indonesian style, has been donated to Yayasan Pembina Penderita Celah Bibir dan Langit-langit, a cleft-lip-and-palate association in Indonesia, to support cleft-lip and palate surgery for families and children who are unable to obtain surgery for economic reasons.

Our Sustainable Actions "Supporting Activities for Cleft Lip and Palate Babies (Indonesia) "

Providing Scholarships to Students

The Pigeon Scholarship Foundation, a public interest incorporated foundation, aims to realize a society in which all mothers can give birth and raise children with peace of mind, while fostering the healthy lives and growth of mothers and babies. The Foundation provides scholarship support, with no repayment required, to students in the neonatal, pediatric, and obstetrics departments of universities (students majoring in medicine at domestic general universities or medical universities). In the fiscal year ended December 2020, the Foundation provided financial support to 101 students at 25 universities (total of new fifth-year and sixth-year students).

Social Investments in Overseas Communities

In China, we have been building and donating to schools in areas with inadequate educational infrastructure. Following the Sichuan Earthquake of 2008, our local Chinese subsidiary Pigeon (Shanghai) Co., Ltd. opened the Pigeon Hope Elementary School in Meishan District of Sichuan Province in 2009. Subsequently, we donated school buildings to Huzhu Tu Autonomous County in Qinghai Province in 2010,
Xinjiang Uygur Autonomous Region in 2011, and Yuping Dong Autonomous County in Guizhou Province in 2012. We have
been donating school buildings at the pace of one building per year, and the total has now reached 10 schools. We also conduct ongoing exchanges with teachers and students at Pigeon Hope Elementary Schools, and these efforts have been commended by the Chinese national government.

Supporting Children's Creativity

For more than 40 years, Pigeon has been a supporter of the Tomorrow’s Science Children’s Art Exhibition, which encourages children, our future world leaders, to freely express their visions of future science. The exhibition is hosted annually by the Japan Institute of Invention and Innovation (JIII). Our involvement stems from an endowment made to JIII by Pigeon founder Yuichi Nakata in order to help foster children’s creativity. The endowment funds prize money that is presented by the Institute to kindergartens attended by children who win the JIII Chairman’s Award or the Excellence Award.

“Babycathon” Ideas Contest for Students

In March 2019, Pigeon held an ideas contest called “Babycathon” for university students. A total of 21
students from five universities participated in the event. They were given around one month to come up with ideas for a “future baby stroller that utilizes IoT to make the lives of babies, mothers, and families more comfortable and enjoyable.” On the day of the contest, they presented their ideas, which were evaluated by judges from Pigeon.

Amounts Spent on Social Contribution Activities

Unit: 1,000 JPY



Pigeon Group



of which, amount of monetary donations


of which, amount spent for products and goods donated


Main organizations of applicable donations and contributions made to, 
Japan Human Milk Bank Association
Pigeon Scholarship Foundation
Beijing Chunmiao Charity Foundation