For Local Communities

The Pigeon Group has achieved harmonious coexistence with people in local communities through a positive communication approach, which fosters a sense of trust. As our business becomes more and more global in nature, we will broaden this approach and related actions on a global scale.

Engage in regional activities

Environmental Benefits of Tree-Planting Campaign

In 1986, Pigeon launched the Newborn Baby Commemorative Tree-Planting Campaign, and since 1987 it has held tree-planting drives on an annual basis at the “Pigeon Miwa no Mori” site, leased from Japan’s Forestry Agency in a national forest near Hitachi-Omiya City, Ibaraki Prefecture. In 2018, we celebrated its 32th anniversary. Under the slogan “Raising Children, Raising Trees: The Spirit Is The Same,” the campaign seeks to share the emotion and joy of childbirth with as many people as possible. It also serves to create forests and environments that will remain into the children’s future. This ongoing initiative is helping to make people more conscious about the issue of environmental conservation. In the past 32 years, the campaign has managed to plant more than 140,000 trees in a total plantation area around nine times that of Tokyo Dome.

Breastfeeding Period Research Group

In March 2015, we launched the “Pigeon Smile Breastfeeding Period Research Group” in collaboration with various experts on mothers and babies during breastfeeding, with the aim identifying issues faced while breastfeeding and providing solutions. The philosophy of this initiative is to “realize a society in which more babies are raised in good health and more mothers feel happy when raising children.” Its activities include distribution of the “Shiawase (Happy) Breastfeeding Support Book,” a free-of-charge publication that summarizes the five most important points about breastfeeding.

Lactation Lounges

We have also set up a breastfeeding/pumping rooms called Lactation Lounges with the aims of creating comfortable working environments for employees with small babies and contributing to local communities. In addition to employees, the rooms are available for use by mothers working in the vicinity, as well as mothers and babies living nearby. In other nations, as well, we provide support to establish breastfeeding/pumping rooms in various locations, including within general corporations, with the aim of helping female employees return to work after giving birth. As of January 2018, we had more than 7,000 Lactation Lounges in 15 countries around the world.

Number of Lactation Lounges (15 nations)

Develop human resources

Providing Scholarships to Students

The aim of the Pigeon Scholarship Foundation, a public interest in corporated foundation, is to realize a society in which everyone can give birth and raise children with peace of mind, while fostering the healthy lives and growth of mothers and babies. The Foundation provides scholarship support, with no repayment required, to students aiming to become doctors in the neonatal, pediatric, or obstetrics departments of hospitals in the future in the neonatal, pediatric, and obstetrics departments of universities (students majoring in medicine at domestic general universities or medical universities). In the year ended January 2018, it provided financial support to 55 students in 11 universities (total of fifth-year and sixth-year students).

Social Investments in Overseas Communities

In China, we have been building and donating to schools in areas with inadequate educational infrastructure. Following the Sichuan Earthquake of 2008, our local Chinese subsidiary Pigeon (Shanghai) Co., Ltd. opened the Pigeon Hope Elementary School in Meishan District of Sichuan Province. In 2010, we donated a school building to Huzhu Tu Autonomous County in Qinghai Province in 2010, to Xinjiang Uygur Autonomous Region in 2011, and to Yuping Dong Autonomous County in Guizhou Province in 2012. We have been donating school buildings at the pace of one building per year, and the total has now reached 10 schools (including those under construction). We also conduct ongoing exchanges with teachers and students Pigeon Hope Elementary Schools, and these efforts have been commended by the Chinese national government.

Supporting Children's Creativity

For the past 38 years, Pigeon has been a supporter of the Tomorrow’s Science Children’s Art Exhibition, which encourages children, our future world leaders, to freely express their visions of future science. The exhibition is hosted by the Japan Institute of Invention and Innovation (JIII). Our involvement stems from an endowment made to JIII by Pigeon founder Yuichi Nakata in order to help foster children’s creativity. The endowment funds prize money presented year by the Institute to kindergartens attended by children who win the JIII Chairman’s Award or the Excellence Award.

Waseda University Corporate Course

In fiscal 2017, the Company conducted partnered courses (donation courses) at Waseda University (continuing from the previous year). Running for three months, this “Entrepreneur Training Course” was attended by around 200 students of Waseda’s Department of Commerce. We will continue fostering the development and production of human resources with an entrepreneurial spirit and a drive to create innovation.