Pigeon Sustainable Action
Pigeon’s Purpose is to make the world more baby-friendly by furtheringour commitment to understanding and addressing babies’ unique needs. In order to create a baby-friendly future, we aim to grow sustainably as an indispensable part of society by reducing our environmental impact and resolving the social issues that affect babies and their families across all the countries and regions where we operate, and by embracing the challenge of new business endeavors.
Key Issues (Materiality) to Be Addressed in the Medium to Long Term in Order to Realize Our Purpose
Enhancing Business Competitiveness and Resilience
Reducing our Environmental Impact
Contribution to the Resolution of Social Issues
Managing Talent and Cultivating the Right Culture for Our Purpose
Establishing Solid Management Foundations
Our Sustainable Actions
Supporting Babies with Cleft Lip and/or Palate (China)
The Pigeon Group engages in activities to support babies with cleft lip and/or palate in countries and regions around the world. This article introduces several of the activities that Group company PIGEON (SHANGHAI) CO., LTD. (known as PSH) has conducted for many years to support babies with cleft lip and/or palate.
Supporting Human Milk Banks for Babies Born Small (China)
The Pigeon Group’s Tiny Birth Cry Support Project helps babies who need specialist care—including premature babies, low birthweight babies, and babies needing treatment for diseases—and their families. One activity undertaken as part of this project is PIGEON (SHANGHAI) CO., LTD. (or PSH)’s support for human milk banks, which has been ongoing since 2020.
Helping to Protect Babies from Disaster (Japan-Pigeon)
Pigeon Corporation’s “Babies and Preparedness Circle Promotion Project” aims to make the world more baby-friendly by keeping babies safe when disaster strikes. Many local municipalities support the project and find it resonates with their values, and we work with them to protect babies from disaster.