For Consumers

Products That Offer Greater Peace of Mind

Customers increasingly prefer products that use more natural raw materials. To meet to the expectations of these customers, we are actively working to provide products that use even more naturally derived components than before.

Natural Botanical baby skincare series (Singapore)

The Natural Botanical baby skincare series launched in 2021 by our Singapore business is made up of 90% or more active ingredients derived from plants, including olives, argan, and chamomile. The products do not use substances like parabens, formaldehyde, or ethyl alcohol, and are designed to be usable for newborns with even greater peace of mind.

Natural Botanical baby skincare series

Organic Nipple Balm (Lansinoh)

In 2021, the Lansinoh Group launched a nipple cream made of 100% naturally derived products and certified organic by USDA. This product allows mothers to care for their nipples, which is vital for continuing to raise babies on breast milk, and has met with much acclaim.

Lansinoh Organic Nipple Balm

“Disaster Preparedness for Babies”Co-Creation Project

Japan is one of the most earthquake-prone nations in the world, but households with babies are often insufficiently prepared for disaster.
Therefore, we launched a project to create disaster preparedness products for young children in order to keep babies safe. Mayu Kamon, a disaster expert who runs the Disaster Preparedness Cafe for Mothers ® course for mothers of young children, agreed to serve as a supervisor on the project, and we sought collaboration with mothers who had experienced a disaster with small babies and mothers with influences of other mothers, such as leaders of mothers’circles (“lead mothers”).

The project was not based on a one-way relationship in which a corporation asks questions and consumers answer only what they are asked. As kindred spirits aiming to create supplies that could protect mothers and babies in case of disaster, participants engaged in free discussion exchanged opinions and ideas with open minds and offered perspectives from a range of different perspectives.

A series of products born of this initiative were grouped together under the new baby disaster preparedness brand“sonaetta.”

  • Mayu Kamon, head of Disaster Preparedness Cafe for Mothers,® a popular disaster preparedness course attended by more than 20,000 nationwide

  • Online meeting with mothers from across Japan

“sonaetta” series (Disaster Preparedness for Babies in Japan)

Distribution of information on the Disaster Preparedness for Babies website

The Disaster Preparedness for Babies website introduces items good to have on hand in case of disaster, including items that can be used normally but are particularly useful in disasters and items that can be purchased in bulk and kept as “rolling stock” in case they are ever needed. It has information to support mothers and fathers who do not know what to prepare in case of disaster, including preparation lists by developmental stage, since babies require different items at different ages.

Resolving Consumer Issues

Feedback from customers is a valuable asset for our company. Since the 1970s, Pigeon has operated a Customer Service Center to obtain customer feedback for reflection in its business. In December 2016, we established a complaint response management system that conforms to ISO 10002 international standards (guidelines for quality management, customer satisfaction, and handling complaints in an organization). Seeking to further improve customer satisfaction, the Company issued its Consumer-Oriented Declaration in July 2018.

  • Complaint Response Management System

Child-Rearing and Nursing Care Information

7th ACAP Consumer-Oriented Activity Awards

We received a Consumer-Oriented Activity Commendation at the 7th ACAP Consumer-Oriented Activity Awards, hosted by the Association of Consumer Affars Professionals (ACAP). This commendation recognizes praiseworthy behavior from businesses or other organizations that promotes or contributes to consumer-oriented management.

Pigeon operates the Tiny Birth Cry Support Project (Pigeon Corporation) to support preterm babies, low birthweight babies, and other babies needing specialist care due to illness or physical condition, along with their families. 

Key Reasons for Commendation: Pigeon uses its insight and network cultivated over many years as strengths in pursuing initiatives of high social value and public benefit that are worthy of praise. 

7th ACAP Consumer-Oriented Activity Awards ( in Japanese)

Selection of Consumer-Oriented Companies for Best Practice 2021

We received the Minister of State Commendation at the 2021 Selection of Consumer-Oriented Companies for Best Practice held by Japan’s Consumer Affairs Agency. The Selection of Consumer-Oriented Companies for Best Practice recognizes corporations that declare a commitment to consumer-oriented management and undertake superior initiatives based on that declaration.

We were recognized for our proactive measures to solve social issues, such as actively collecting consumer needs and opinions through tens of thousands of questionnaires and more than 250 monitoring surveys per year to develop products with differentiation from other companies and such as establishing a Human Milk Bank in our headquarters to raise awareness and usage of human milk banking in order to protect the lives of very low birthweight infants.  

Pigeon’s Consumer-Oriented Declaration (in Japanese) 

In modern Japan, with the emergence of the nuclear family, there are many mothers who have nobody to consult when faced with anxieties about child-rearing. To address such difficulties, Pigeon aims through its business activities to reduce and even eliminate the anxieties and inconveniences its customers face while raising a child. To this end, the Company provides a wide range of services and information, not only through its products but also through its website and events.
As for nursing care, we introduce our products and describe how to use them according to specific purpose and scenario, by providing the “Guide for Pigeon Tahira's Health and Nursin Care Products,” which even beginners can easily understand.

Pigeon Group Companies with ISO 9001 Certification

Pigeon Corporation Tokyo, Japan
Pigeon Manufacturing Hyogo Corporation Hyogo Prefecture, Japan
Pigeon Manufacturing Ibaraki Corporation Ibaraki Prefecture, Japan
Pigeon Home Products Corporation Shizuoka Prefecture, Japan
Thai Pigeon Co., Ltd. Thailand
Pigeon Industries (Thailand) Co.,Ltd. Thailand
Pigeon (SHANGHAI) Co.,Ltd. China
Pigeon Manufacturing (Shanghai) Co., Ltd. China
Pigeon Industries (Changzhou) Co.,Ltd. China
Pigeon India Pvt.Ltd. India
Pigeon Singapore Pte.Ltd. Singapore
PT Pigeon Indonesia Indonesia
Lansinoh Laboratories Medical Devices Design Industry and Commerce .Ltd. Co. Turkey