Pigeon Eco-Label

Pigeon’s Sustainable Development Policy calls for “monozukuri for the future.” In order to preserve the environment so that babies born today can enjoy health and happiness decades from now, we engage in monozukuri (manufacturing) with an eye toward resolving environmental problems such as global warming, marine plastic waste, and resource depletion.

The Pigeon Eco-Label

In Japan, to assist customers choose environmentally friendly products, we display the Pigeon Eco-Label on the packaging of products that meet our proprietary Sustainable Development Standards, which are based on our Sustainable Development Policy.

The Pigeon Eco-Label’s design is based on the Pigeon logo, a “P” consisting of one heart embracing another to represent mother and child. For the Pigeon Eco-Label, the outer heart is made up of recycling arrows, representing a sustainable, recycling-oriented society. Caring for the global environment is part of our efforts to deliver love to people everywhere through products and services.

Sustainable Development Standards

Based on our Sustainable Development Policy, we have established Sustainable Development Standards by incorporating the principles of Life Cycle Assessment (LCA), which quantitatively evaluates environmental impact at each stage of a product’s life cycle—from raw material procurement, through manufacturing, distribution, and use, to disposal. We display the Pigeon Eco Label on products that meet one or more of the following standards.

Sustainable Development Policy	Eco-design Criteria	Design Guidelines	Eco-label Display Criteria
Loved by babies and families	1.Long-term Use & Extended Product Life	・Repairable	*
		・Enables continued use through parts replacement
	2.Product Reuse	・Can be repurposed for alternative uses, either by itself or in combination with another product	*
Loved by society	3.Mono-materialization	・Each component is made of a single material (mono-material)	*
	4.Ease of Disassembly & Sorting	・Easily disassembled and sorted by material	*
		・Requires few steps to remove components (minimal component count)
		・Material identification markings provided on each component
	5.Ease of Collection & Transport	・Loading efficiency is optimized compared to the reference product	－
		・Product / packaging size reduction achieved compared to the reference product	10% or more
Loved by the planet	6.Weight & Mass Reduction	・Reduced plastic usage in the product compared to the reference product	10% or more
		・Reduced overall product weight compared to the reference product	10% or more
	7.Packaging Simplification	・Reduced plastic usage in packaging compared to the reference product	10% or more
		・Reduced overall packaging weight compared to the reference product	10% or more
	8.Substitution with Non-plastic Materials	・Substituted with non-plastic materials compared to the reference product	*
	9.Use of Sustainable Plastics	・Uses recycled raw materials	10% or more
		・Uses plant-derived raw materials	10% or more
	10.Use of Other Sustainable or Recycled Raw Materials	・Uses raw materials with environmental certification from third-party organizations	Adoption (Yes/No)
		・Uses raw materials manufactured using renewable energy	*

Sustainable Development Policy	Eco-design Criteria	Design Guidelines	Eco-label Display Criteria
Loved by babies and families	1.Long-term Use & Extended Product Life	・Repairable	*
		・Enables continued use through parts replacement
	2.Product Reuse	・Can be repurposed for alternative uses, either by itself or in combination with another product	*
Loved by society	3.Mono-materialization	・Each component is made of a single material (mono-material)	*
	4.Ease of Disassembly & Sorting	・Easily disassembled and sorted by material	（*1）
		・Requires few steps to remove components (minimal component count)
		・Material identification markings provided on each component
	5.Ease of Collection & Transport	・Loading efficiency is optimized compared to the reference product	－
		・Product / packaging size reduction achieved compared to the reference product	10% or more
Loved by the planet	6.Weight & Mass Reduction	・Reduced plastic usage in the product compared to the reference product	10% or more
		・Reduced overall product weight compared to the reference product	10% or more
	7.Packaging Simplification	・Reduced plastic usage in packaging compared to the reference product	10% or more
		・Reduced overall packaging weight compared to the reference product	10% or more
	8.Substitution with Non-plastic Materials	・Substituted with non-plastic materials compared to the reference product	*
	9.Use of Sustainable Plastics	・Uses recycled raw materials	10% or more
		・Uses plant-derived raw materials	10% or more
	10.Use of Other Sustainable or Recycled Raw Materials	・Uses raw materials with environmental certification from third-party organizations	Adoption (Yes/No)
		・Uses raw materials manufactured using renewable energy	*

Conventional products are either existing Pigeon products or representative Pigeon products sold concurrently (or a competitor’s product if Pigeon does not offer the product).

* The Pigeon Eco label may be displayed if the product is differentiated from the reference product or offers something new.

Pigeon Package Act 2025

To reduce the environmental impact of our product packaging, we have been promoting the “Pigeon Package Act 2025” project since February 2021.With the goal of ensuring that the packaging for all baby and maternity products in Japan complies with the “Pigeon Eco-Label Standards” by 2025, we set quantitative annual targets and advanced our efforts; as a result, the final achievement rate for fiscal year 2025 was 95.6% (based on eligible products).The compliance rate, which stood at 34% at the project’s inception, improved steadily year by year as a result of repeated verification of alternative materials and comprehensive reviews of packaging specifications, enabling us to advance environmental initiatives for packaging across all product categories. However, for the remaining products (4.4%), we have temporarily postponed the adoption of environmentally friendly materials due to quality maintenance and technical challenges. Nevertheless, we will continue to work on developing packaging with a lower environmental impact as new technologies and materials become available.

Examples of Products meeting the Pigeon Eco-Label Standards