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Our Approach

Reflecting its Corporate Philosophy, “Love,” Pigeon is committed to supporting the lives of women while pregnant, approaching childbirth, and when raising children as well as the elderly, through the provision of specific products and services. In this respect, we believe our business activities themselves entail an element of corporate social responsibility (CSR). Moreover, we feel that building favorable relationships with all stakeholders, whom we treat as customers, is key to effective CSR and also helps increase corporate value.