Launching "Mama Connect"-A 24/7 Digital Support Tool Assisting Mothers Through Postpartum and Breastfeeding Anxiety (France)

2026.07.08

In April 2025, LANSINOH LABORATORIES FRANCE SAS launched "Mama Connect," a digital support tool designed to provide postpartum and breastfeeding mothers with a safe space to seek advice at any time. During the delicate period immediately following childbirth and throughout breastfeeding, mothers experience rapid physical and emotional changes while navigating unfamiliar childcare routines and facing various challenges. Mothers are particularly susceptible to feelings of isolation and intense anxiety during late-night feedings or in environments where no immediate support is available. Recognizing the critical need for an accessible, round-the-clock support system tailored to the real-world struggles of postpartum mothers, we introduced "Mama Connect" to offer reliable assistance whenever and wherever it is needed.

Delivering Peace of Mind 24/7/365 through the Full Utilization of AI Technology

"Mama Connect" is a 24/7 digital support tool that remains close to mothers, addressing their questions and anxieties. It is available to anyone for free from the official French website and supports multiple languages.

24/7 Instant Support by AI Assistant "Erica" Trained by Healthcare Professionals

While certified midwives responded to inquiries when the service was initially launched, the platform has now evolved towards a fully AI-powered support model to handle the overwhelming volume of requests. Over time, an analysis of incoming requests revealed that nearly 70% were related to product information or customer service enquiries. By continuously training and enriching the AI with the knowledge base and expertise of certified midwives, the platform now provides faster, more consistent and scalable support. This transition has enabled us to provide faster, more consistent and scalable support, while maintaining the empathy, reassurance and human touch that mothers expect when seeking guidance.

AI assistant "Erica"

Equipped with Order Tracking and Customer Support Functions to Meet Priority Needs

Based on an analysis of the vast number of requests and user feedback, we have integrated new order tracking and customer support functions directly into the platform. We implemented these features as a top priority, recognizing that streamlining the purchase of essential baby care products is also a vital form of postpartum care.

Since its launch in April 2025, Mama Connect has supported more than 1,300 conversations and over 6,000 messages from mothers seeking guidance and reassurance. It continues to grow as a platform tailored to the needs of modern mothers, seamlessly blending convenience with peace of mind.

From our Staff: Toward a society where no mother feels isolated

The idea behind Mama Connect came from a simple observation: many mothers need support at the exact moment when help is often unavailable. In France, access to midwives and healthcare professionals can be challenging in certain regions, and mothers cannot always reach their healthcare provider at night or during weekends. Yet questions and concerns do not follow office hours. We wanted to ensure that no mother feels alone when facing breastfeeding challenges, postpartum concerns, or simply seeking reassurance. Unlike general AI tools, Mama Connect is trained using healthcare professional-validated content and continuously enriched with Lansinoh’s breastfeeding and postpartum expertise, providing reliable, trusted guidance whenever mothers need it. Our ambition is to offer mothers a unique, high-quality support service that complements, rather than replaces, healthcare professionals. As AI technologies continue to evolve rapidly, we are committed to continuously improving the platform, and we see strong potential for expanding Mama Connect to other countries, while carefully adapting the platform to local healthcare systems, regulations, and cultural needs.

Our Activities