Pigeon is dedicated to designing nursing bottles that replicate the natural sucking motion of breastfeeding, allowing mothers to comfortably continue breastfeeding whenever necessary.
With an unparalleled commitment to babies, Pigeon will deliver unique, carefully designed products to more and more babies and thus make the world more baby-friendly.

The Pigeon Group has established research bases in Japan and China, and has been conducting basic research specialized for babies' skin for decades. We differentiate ourselves from our competitors by leveraging this knowledge and technology in our research and development efforts for commercialization and mass production. We will enhance the presence of our brands by developing and promptly launching value-added product lineups that are backed by evidence and that provide optimal skin care for babies, tailored to the needs of each market.

In addition to further strengthening its existing business areas, Pigeon Group is focusing on exploring and cultivating new growth areas where it can leverage the expertise it has accumulated over time. Under the 9th Medium-Term Business Plan (2026–2028), we will redefine product lines in new areas—such as women's care and baby care appliances—as "sub-core products" and concentrate its efforts on them. Furthermore, we have designated four categories—skincare, oral care, drinking cups, and food & beverages—as those expected for Age-up (for toddlers and beyond) and extend their scope to kids in order to expand our Lifetime Value.

Pigeon considers customer feedback to be a valuable asset. We have operated the Customer Service Center to obtain customer feedback for reflection in our business, underscoring our customer-focused management approach. We endeavor to improve customer satisfaction by identifying issues through feedback and collaborating across departments such as quality control and product development to enhance the quality of our products and services.

Under our 8th Mid-Term Business Plan (2023–2025), we identified "Building resilient distribution systems" as an individual issues and advanced the creation of a framework capable of manufacturing products and collaborating with external partners for transportation, even in the face of supply chain disruptions caused by uncertain factors such as natural disasters and infectious diseases. In our 9th Mid-Term Business Plan (2026–2028), while maintaining this resilient distribution framework, we updated this individual issues to “Reforming framework to empower ‘Create, Produce, and Deliver’” in order to drive collaboration and co-creation with other companies and transform the very nature of our monozukuri (manufacturing). To establish a resilient supply foundation that ensures an uninterrupted supply of essential childcare products—regardless of environmental changes, our R&D (Create), Production (Produce), and SCM (Deliver) divisions will unite across global operations. Through this, we aim to transform into an agile global structure that responds swiftly and flexibly to market needs.