What We Aim to Achieve
Helping to resolve the social issues that affect babies and families
Individual Issues
Through initiatives in various countries, we support the healthy growth of babies born prematurely, babies with low birthweight, and babies born with medical conditions that require special treatment to help families feel more secure and happy.
The Pigeon Group has established the CSR Procurement Policy, which sets forth our basic approach and stance in procurement activities, and the CSR Procurement Guidelines, which serve as guidelines for our activities with suppliers. Based on these policies and guidelines, we pursue the quality and stable supply of the products and raw materials we procure, while building win-win relationships with our suppliers and conducting fair transactions in compliance with laws and regulations and high ethical standards.
The Pigeon Group has been fostering a sense of trust and achieving coexistence and co-prosperity through good communication with local communities. We are engaged in a variety of activities, including the Pigeon Newborn Baby Commemorative Tree-Planting Campaign, Disaster Preparedness for Babies Project, and company-led volunteer activities.
Targets and Progress
| Individual issues | 8th Medium-Term Business Plan Targets (2025) | 2025 Progress |
|---|---|---|
| Action/Review | ||
| New products and services for babies needing support | ・Develop new products and services to address the challenges faced by babies and their families requiring specialized support, such as those admitted to the
neonatal intensive care unit (NICU) |
・ [Japan] Commenced general sales of the colostrum collection support device "Precious Drop" on the official online shop. |
Expanding the use of products designed for maternity hospitals |
・Improve and expand the use of products designed for maternity hospitals |
・[Singapore] Launched the "Paladai Baby Feeder" in India; made from 100% silicone, it is inspired by traditional metal newborn feeders (Paladai cups) but re-engineered for superior hygiene, durability, and ease of use. |
Promoting responsible procurement |
・Promote responsible procurement (human rights, labor, and environment) in collaboration with suppliers |
・Established a policy, framework, and process for respecting human rights, and disclosed these details externally. |
Participating in and supporting communities |
・Engage in various social contribution activities |
・ [Japan] Continued and promoted "Lesson for Learning About Babies: For a Baby-Friendly Future," an early education program on childcare for junior high school students across Japan, which received the Good Design Award 2025. |
New products and services for babies needing support
| 8th Medium-Term Business Plan Targets (2025) |
|---|
・Develop new products and services to address the challenges faced by babies and their families requiring specialized support, such as those admitted to the neonatal intensive care unit (NICU) ・Implement various activities to solve the issues surrounding babies and their families needing specialized support, including those in the NICU |
| 2025 Progress/Action/Review |
|
・[Japan] Commenced general sales of the colostrum collection support device "Precious Drop" on the official online shop. ・ [Japan] Hosted a charity event celebrating the 5th anniversary of the "Nihonbashi Human Milk Bank," alongside events for World Prematurity Day. ・ [China / Singapore] Conducted initiatives worldwide, including in China, Singapore, Thailand, and Malaysia, to support babies with cleft lip and/or palate. ・Hosted seminars globally tailored for both general consumers and healthcare professionals. |
Expanding use of products designed for maternity hospitals
| 8th Medium-Term Business Plan Targets (2025) |
|---|
・Improve and expand the use of products designed for maternity hospitals |
| 2025 Progress/Action/Review |
|
・[Singapore] Launched the "Paladai Baby Feeder" in India; made from 100% silicone, it is inspired by traditional metal newborn feeders (Paladai cups) but re-engineered for superior hygiene, durability, and ease of use. ・Conducted educational seminars for healthcare professionals in various countries worldwide. |
Promoting responsible procurement
| 8th Medium-Term Business Plan Targets (2025) |
|---|
・Promote responsible procurement (human rights, labor, and environment) in collaboration with suppliers ・Implementation of CSR procurement assessment ・Conduct human rights due diligence |
| 2025 Progress/Action/Review |
・Established a policy, framework, and process for respecting human rights, and disclosed these details externally. ・Produced and disclosed the "Partnership Book for Achieving Responsible Procurement" to strengthen engagement with suppliers. ・Conducted the CSR Procurement Assessment 2025; received responses from 471 out of 563 targeted suppliers (response rate: 87.9%). ・Submitted the 2025 CoP (Communication on Progress) for the United Nations Global Compact. ・Named a "Supplier Engagement Leader," the highest rating awarded by CDP in its Supplier Engagement Assessment(SEA). |
Participating in and supporting communities
| 8th Medium-Term Business Plan Targets (2025) |
|---|
・Engage in various social contribution activities |
| 2025 Progress/Action/Review |
|
・ [Japan] Continued and promoted "Lesson for Learning About Babies: For a Baby-Friendly Future," an early education program on childcare for junior high school students across Japan, which received the Good Design Award 2025. ・ Implemented tree-planting and volunteer activities in countries around the world. For more information about "Our Sustainable Actions", please click here. |
