The Pigeon Group has achieved harmonious coexistence with people in local communities through a positive communication approach, which fosters a sense of trust.
Social Contribution Activities
For the latest activities, please click "Our Sustainable Actions."
Newborn Baby Commemorative Tree-Planting Campaign
Over the years, we have continuously held our annual Newborn Baby Commemorative Tree-Planting Campaign, which began in 1986. Under the slogan “Raising Children, Raising Trees: The Spirit Is the Same,” the campaign celebrates children born in each particular year. The campaign is held at the “Pigeon Miwa no Mori” site, a combination of national forest and Pigeon-owned land near Hitachi-Omiya, Ibaraki Prefecture. To date, we have planted more than 160,000 trees on behalf of more than 240,000 babies under the campaign.
In 2007, we built a log house called “Sukusuku House” at the Pigeon Miwa no Mori site that is open year-round. Inside, there is a list of tree planters’ names and the babies to whom the trees are dedicated, as well as written messages from their respective parents. Visitors can freely browse and relive memories of their babies’ births. We will continue working to create memories for parents and children.
This initiative won the Forestry Agency's Director-General's Award for Excellence in the category of “Contribution to the fulfillment of public interest functions of forests” in the “Forest x Decarbon Challenge 2022” organized by the Forestry Agency. We will continue to help parents and children create memories that will last a lifetime.
Forests x Decarbonization Challenge
Campaign for Commemorating the Birth of Newborn Babies
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Newborn Baby Commemorative Tree-Planting Campaign
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Sukusuku House
Collaborative Project with Local Communities on Disaster Preparedness for Babies
In September 2022, we declared the “Disaster Preparedness for babies promoting project” with the aim of establishing the concept of “disaster preparedness for babies” in society.
As of May 2025, 56 municipalities have endorsed the project and are promoting collaborative activities.
Disaster Preparedness for Babies Project (Japanese)
“Disaster Preparedness for Babies”Co-Creation Project
Japan is one of the most earthquake-prone nations in the world, but households with babies are often insufficiently prepared for disaster.
Therefore, we launched a project to create disaster preparedness products for young children in order to keep babies safe. Mayu Kamon, a disaster expert who runs the Disaster Preparedness Cafe for Mothers ® course for mothers of young children, agreed to serve as a supervisor on the project, and we sought collaboration with mothers who had experienced a disaster with small babies and mothers with influences of other mothers, such as leaders of mothers’circles (“lead mothers”).
The project was not based on a one-way relationship in which a corporation asks questions and consumers answer only what they are asked. As kindred spirits aiming to create supplies that could protect mothers and babies in case of disaster, participants engaged in free discussion exchanged opinions and ideas with open minds and offered perspectives from a range of different perspectives.
A series of products born of this initiative were grouped together under the new baby disaster preparedness brand“sonaetta.”
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Mayu Kamon, head of Disaster Preparedness Cafe for Mothers,® a popular disaster preparedness course attended by more than 20,000 nationwide
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Online meeting with mothers from across Japan
“sonaetta” series (Disaster Preparedness for Babies in Japan)
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Emergency Baby Cups (Japanese)
Can be used to feed babies hygienically even in times of disaster when cleaning and sterilizing nursing bottles is not possible.
Distribution of information on the Disaster Preparedness for Babies website
The Disaster Preparedness for Babies website introduces items good to have on hand in case of disaster, including items that can be used normally but are particularly useful in disasters and items that can be purchased in bulk and kept as “rolling stock” in case they are ever needed. It has information to support mothers and fathers who do not know what to prepare in case of disaster, including preparation lists by developmental stage, since babies require different items at different ages.
Corporate-led volunteer activity
Pigeon Corporation has started company-led volunteer activities utilizing the employee volunteer leave system. In 2024, we conducted volunteer activities for babies, families, and local communities, in which a total of 54 employees participated. We will continue to solve social issues and reduce environmental burdens through company-led volunteer activities.
Unit: persons
| FY2021 | FY2022 | FY2023 | FY2024 | |
| participating employees | 22 | 32 | 41 | 54 |
For more details, please check "Our Sustainable Actions."
- Supporting Families Staying with Hospitalized Children (Japan-Pigeon)
- Supporting Mothers Staying with Their Children in Hospital (Japan - Pigeon)
- Helping to Create a Neighborhood Filled with Flowers and Greenery (Japan - Pigeon)
- Helping to Create a World Where Children Can Play Freely(Japan - Pigeon)
- Beach Cleanup (Japan)
Supporting Babies with Cleft Lip and/or Palate
In May 2021, Pigeon (Shanghai) Co., Ltd. (PSH) cooperated with NPO Operation Smile in support of an initiative to provide surgery for babies with cleft lip and/or palate in Yunnan Province, China.
Other activities to support cleft lip and cleft palate babies in Singapore, Indonesia, Thailand, Malaysia, and other parts of the world.
Activities for Babies Needing Special Care and Their Families: Supporting Babies with a Cleft Lip and/or Palate
For more details, please check "Our Sustainable Actions."
・Supporting Babies with Cleft Lip and/or Palate (China)
Cleanup Activity
Lansinoh is committed to a healthy future for the babies and their families we serve and the planet we live on.In celebration of this year’s World Environment Day, Lansinoh Laboratories Medical Devices Design Industry and Commerce Ltd.Co. took a step towards cleaning the seas.
Other activities include ocean cleanups in Japan and forest cleanups in Germany.
For more details, please check "Our Sustainable Actions."
Providing Scholarships to Students
The Pigeon Scholarship Foundation, a public interest incorporated foundation, aims to realize a society in which all mothers can give birth and raise children with peace of mind, while fostering the healthy lives and growth of mothers and babies. The Foundation provides scholarship support, with no repayment required, to students in the neonatal, pediatric, and obstetrics departments of universities (students majoring in medicine at domestic general universities or medical universities). In the fiscal year ended December 2024, the Foundation provided financial support to 100 students at the designated universities (total of fifth-year and sixth-year students).
Supporting Children's Creativity
Since 1980, Pigeon has been a supporter of the Tomorrow’s Science Children’s Art Exhibition, which encourages children, our future world leaders, to freely express their visions of future science. The exhibition is hosted annually by the Japan Institute of Invention and Innovation (JIII). Our involvement stems from an endowment made to JIII by Pigeon founder Yuichi Nakata in order to help foster children’s creativity. The endowment funds prize money that is presented by the Institute to kindergartens attended by children who win the JIII Chairman’s Award or the Excellence Award.
Amounts Spent on Social Contribution Activities
Unit: million yen
|
FY2020 |
FY2021 |
FY2022 |
FY2023 |
FY2024 | ||
|---|---|---|---|---|---|---|
|
Pigeon Group |
Total amount spent*¹ |
120 |
101 |
100 |
86 |
73 |
|
Of which, total value of monetary donations and goods donated to non-profit organizations*² |
69 |
61 |
81 |
68 |
38 |
*¹ Since FY2022, the expenses for tree planting activities to be conducted as a part of the "Newborn Baby Commemorative Tree-Planting Campaign" have not been included.
*2Major Donation Recipients
Japan Human Milk Bank Assosiation
The Pigeon Scholarship Foundation
Japan Institute of Invention and Innovation