For Local Communities

The Pigeon Group has achieved harmonious coexistence with people in local communities through a positive communication approach, which fosters a sense of trust.

Engage in regional activities

Newborn Baby Commemorative Tree-Planting Campaign

For more than 30 years, we have continuously held our annual Newborn Baby Commemorative Tree-Planting Campaign, which began in 1986. Under the slogan “Raising Children, Raising Trees: The Spirit Is the Same,” the campaign celebrates children born in each particular year. The campaign is held at the “Pigeon Miwa no Mori” site, a combination of national forest and Pigeon-owned land near Hitachi-Omiya, Ibaraki Prefecture. To date, we have planted trees on behalf of 175,853 babies under the campaign.
In 2007, we built a log house called “Sukusuku House” at the Pigeon Miwa no Mori site that is open year-round. Inside, there is a list of tree planters’ names and the babies to whom the trees are dedicated, as well as written messages from their respective parents. Visitors can freely browse and relive memories of their babies’ births. We will continue working to create memories for parents and children.

  • Newborn Baby Commemorative Tree-Planting Campaign

  • Sukusuku House

Activities to Resolve Issues Surrounding Babies and Their Families

Support for Human Milk Banks

Pigeon supports the healthy growth of babies born prematurely or with low birthweight. In this spirit, we have provided support to open human milk bank in Japan for the supply of donor milk. As part of this effort, we opened the Nihonbashi Human Milk Bank, the second such facility in Japan, inside our Tokyo Head Office on September 1, 2020.The bank is capable to supply donated human milk to 600 babies a year.

What is a human milk bank?
A facility that provides “donor milk”—milk processed from donated breastmilk— for babies born prematurely or with extremely low birthweight(less than 1,500g) who cannot obtain breast milk from their mothers. At the human milk bank, the donor milk is inspected and pasteurized and stored safely according to international standards.
  • Nihonbashi Human Milk Bank


The Smile Lactation Research Institute

In March 2015, we launched the Pigeon Smile Lactation Research Institute in collaboration with various specialists on mothers and babies during breastfeeding, with the aim of identifying issues regarding the breastfeeding period and offering solutions. Since 2018, we have conducted research aimed at better understanding the feelings of mothers of late preterm babies (those born 34–36 weeks after conception) who have been admitted to NICUs or growing care units (GCUs), and we have presented our findings at academic
conferences. Our research revealed the need to provide emotional support to mothers of babies born prematurely. As part of our support efforts, we worked with members of our research team to produce a booklet for the families of late preterm babies admitted to NICUs/GCUs and distributed it free of charge.

  • Academic presentation at the 59th General Meeting of the Japan Society of Maternal Health

We have set up breastfeeding/pumping rooms called Lactation Lounges at Head Office with the aims of creating comfortable working environments for employees with small babies and contributing to local communities. In addition to employees, the rooms are available for use by mothers working in the vicinity, as well as mothers and babies living nearby. In other nations as well, we provide support to establish Lactation Lounges in various locations, including plants and offices, with the aim of helping female employees return to work after giving birth. As of December 31, 2019, we have supported 12,176 such rooms in 16 countries around the world.

Develop human resources

Providing Scholarships to Students

The Pigeon Scholarship Foundation, a public interest incorporated foundation, aims to realize a society in which all mothers can give birth and raise children with peace of mind, while fostering the healthy lives and growth of mothers and babies. The Foundation provides scholarship support, with no repayment required, to students in the neonatal, pediatric, and obstetrics departments of universities (students majoring in medicine at domestic general universities or medical universities). In the fiscal year ended December 2019, the Foundation provided financial support to 94 students at 23 universities (total of new fifth-year and sixth-year students).

Social Investments in Overseas Communities

In China, we have been building and donating to schools in areas with inadequate educational infrastructure. Following the Sichuan Earthquake of 2008, our local Chinese subsidiary Pigeon (Shanghai) Co., Ltd. opened the Pigeon Hope Elementary School in Meishan District of Sichuan Province in 2009. Subsequently, we donated school buildings to Huzhu Tu Autonomous County in Qinghai Province in 2010,
Xinjiang Uygur Autonomous Region in 2011, and Yuping Dong Autonomous County in Guizhou Province in 2012. We have
been donating school buildings at the pace of one building per year, and the total has now reached 10 schools. We also conduct ongoing exchanges with teachers and students at Pigeon Hope Elementary Schools, and these efforts have been commended by the Chinese national government.

Supporting Children's Creativity

For the past 40 years, Pigeon has been a supporter of the Tomorrow’s Science Children’s Art Exhibition, which
encourages children, our future world leaders, to freely express their visions of future science. The exhibition is hosted annually by the Japan Institute of Invention and Innovation (JIII). Our involvement stems from an endowment made to JIII by Pigeon founder Yuichi Nakata in order to help foster children’s creativity. The endowment funds prize money that is presented by the Institute to kindergartens attended by children who win the JIII Chairman’s Award or the Excellence Award.

“Babycathon” Ideas Contest for Students

In March 2019, Pigeon held an ideas contest called “Babycathon” for university students. A total of 21
students from five universities participated in the event. They were given around one month to come up with ideas for a “future baby stroller that utilizes IoT to make the lives of babies, mothers, and families more comfortable and enjoyable.” On the day of the contest, they presented their ideas, which were evaluated by judges from Pigeon.