Vision of a Baby-Friendly Future
Vision of a Baby-Friendly Future
We want to make our world more baby-friendly.
We have depicted the "baby-friendly world"
envisaged in our Purpose in terms of
six faces of society.
We will introduce our activities working towards
the Vision of a Baby-Friendly Future on this website.
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Babies are part of
everyone’s everyday life
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Loose, friendly ties facilitating
easy cooperation around
raising children
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Creativity from babies
brings excitement to society
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No barriers to
raising children
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All babies are helped to
develop and grow,
regardless of the conditions
of their birth
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A comfortable world
where babies are not troubled by
environmental risks
Babies are part of
everyone’s everyday life
Babies are part of everyone’s everyday life
In today’s society, places where parents can go on casual outings with their babies are limited. Declining fertility rates also mean relatively few opportunities to encounter babies. In the world of the future, we hope there will be more such opportunities in everyday life, making everyone feel closer to babies. We believe this will help us make progress toward a kinder society where babies are understood and accepted.
Loose, friendly ties facilitating
easy cooperation around
raising children
Loose, friendly ties facilitating easy cooperation around raising children
With the nuclearization of the family, raising children is becoming a task handled only by parents, which leaves little room for accepting babies as they are. In such situations, cooperation from third parties is vital to ease the pressure on parents.
We believe that parents should have more loose, friendly ties with others, instead of bearing all the burden themselves. This should allow more emotional leeway in parent-baby relationships and help both sides enjoy each other’s company more.
Creativity from babies
brings excitement to society
Creativity from babies brings excitement to society
Babies are endlessly curious and creative. And yet, we adults allow our adult thinking to restrict how babies behave and exercise that creativity. Perhaps what we lack is the willingness to learn from babies—to create and get excited alongside them. In the future, instead of seeing parenting as simply “child-minding,” we will be called on to turn scenes from daily life into moments that encourage creativity from babies.
No barriers to raising children
No barriers to raising children
Many people hope to continue building their career after having children. Sometimes, however, people are forced to weigh childbirth and parenting against career-building advancement and give up one or the other.
To change this situation, society must recognize the value in having and raising children. Flexible systems and career stages must be prepared for those who give birth and raise children to ensure this.
All babies are helped to
develop and grow, regardless of
the conditions of their birth
All babies are helped to develop and grow, regardless of the conditions of their birth
Babies are born in conditions and circumstances of many different kinds. Some are born earlier than their expected date, some have low birth weights, and some have illnesses or physical conditions requiring medical treatment. We must reach out to ensure that all babies have the chance to develop, and that their parents feel secure raising them, regardless of the conditions of their birth.
A comfortable world
where babies are not troubled by
environmental risks
A comfortable world where babies are not troubled by environmental risks
The environmental issue is only growing more serious. Some mothers and fathers feel anguish at the idea that the products they use today are robbing children of a future.
We must empathize with this pain, and review every aspect of our business activities to eliminate our environmental burden.
It is also vital to alert society to the risks babies may face during their lives in the future.
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