At Pigeon, our vision is “to be the baby product manufacturer most trusted by the world’s babies and families, i.e. ‘Global Number One.’” Developed through over 60 years of basic research and behavioral observation, our products are used by babies and their families not only in Japan but around the world, including China, the rest of Asia, North America, Europe, the Middle East and Africa. To serve each region with the products they need, Pigeon carries out a tireless program of research and development and implements quality-control systems for the highest levels of reliability.
Products to Resolve Social Issues: For all babies
Pigeon's product development is based on more than 60 years of infant research and feedback from customers raising children. For example, the Company’s nursing bottles and nipples are the result of ongoing research into babies' sucking behaviors from various perspectives, including observation of babies' oral cavities through monitoring and measurement conducted at the Central Laboratory, home visit observation, and ultrasonic (echo) tomography.
Pigeon is committed to “enabling all babies to enjoy better sucking.” To this end, we conduct joint research with neonatal intensive care units (NICUs) at hospitals and clinics and work in other ways to develop exclusive products so that infants with low birthweight or disabilities can drink breastmilk and packaged milk with minimal effort. These include nursing nipples for infants with low birth weight, nursing nipples for babies with weak sucking function, and a nursing bottle specially designed for babies with cleft lips and/or palates. Our accumulated expertise, gained through our constant support for breastfeeding babies in hospitals, is reflected in our general product development act ivi t ies and direct l y l inked to the super ior performance of Pigeon-brand products.
Nursing bottle nipple for babies with weak sucking function (Left)
Nursing bottle for low-birthweight babies (Center)
Nursing bottle for babies with cleft lips and/or palates (Right)
Pacifier for premature and low-birthweight babies
Helping babies who were born small