Basic Approach
By continuing to truly focus upon babies, we want to make the world more baby-friendly. At the same time, we aim to achieve sustainable growth as a company by reducing environmental impact and solving social issues surrounding babies and families in all countries and regions where we conduct business activities. The Pigeon Group believes that sustainable and ethical sourcing of raw materials is necessary, and we pursue high quality and stable supplies of the products and raw materials we procure.
Sustainable paper usage
The Pigeon Group promotes the use of forest-certified paper and recycled paper sourced from properly managed forests. By 2030, we aim to ensure that 100% of our stock-keeping units (SKUs) using paper in their packaging* will utilize forest-certified or recycled paper.
We are particularly advancing the adoption of forest-certified paper for the individual boxes of our core products, nursing bottles,and nipples. In Japan, we have already implemented forest-certified paper for all paper packaging in the new series of our Bonyu Jikkan products. Similarly, in China, we have adopted forest-certified paper for approximately 90% of the packaging for Ziran Shigan (the Chinese equivalent of Bonyu Jikkan).
In addition, we promote the use of sustainable paper for a wide range of product packaging, including maternity wear, skincare, laundry, and cleaning products. We are working in various countries not only to adopt forest-certified paper for new product packaging but also to switch to forest-certified paper for existing product packaging
*Excludes items such as cardboard boxes used during transportation and label stickers
The Pigeon Group has continuously promoted the use of forest-certified paper and recycled paper in our product packaging. However, in response to growing societal demand for sustainable procurement, we are now expanding these initiatives beyond packaging to the products themselves.
To help realize a society in harmony with nature, we are advancing the use of certified paper and certified pulp—derived from wood sourced from responsibly managed forests—in our dry products*1, including breast pads. Out of consideration for the global environment and to ensure the sustainable use of limited resources, we aim to transition 100% of the paper and pulp used in our dry products to certified paper and certified pulp by 2030.
To protect global forest resources, the Pigeon Group is committed to expanding the use of sustainable paper and pulp. For the paper and pulp used in our dry products, we are advancing traceability by tracing back our supply chain to understand where and how the timber is produced, ensuring it is sourced from responsibly managed forests. We have set a target to achieve 100% confirmation of procurement traceability for the paper and pulp used in our dry products by 2030. By enhancing transparency and sustainability in our procurement processes, we aim to protect the natural environments that foster biodiversity and deliver products that our customers can use with peace of mind.
*1 The dry product is for dry products (breast pads, etc.) pulp, tissue, and release paper.