NEWInitiatives for babies who need special care
Babies born prematurely, babies with low birthweights, and babies born with medical conditions that require special treatment. Pigeon’s Tiny Birth Cry Support Project is designed to help these babies enjoy healthy development and bring peace of mind and happiness to their families.
NEWPigeon Rubella Zero Action Project
Rubella is an acute, eruptive, infectious disease caused by the rubella virus. It is highly contagious and can be transmitted from person to person by droplet infection. If a woman with insufficient immunity to rubella contracts the virus during the first twenty weeks of pregnancy, her child has a higher probability of being born with congenital rubella syndrome, which can include congenital heart disease, cataracts, and deafness.
For would-be parents and breastfeeding mothers to live and raise their children freely and with peace of mind, every country needs to make the environment for child-rearing easier. Offering places to breastfeed and pump breastmilk is an important part of this.
Making these “lactation lounges” widely available helps mothers keep breastfeeding for as long as they wish and reduces the barriers to their return to work after giving birth.
NEWPigeon’s Newborn Baby Commemorative Tree-Planting Campaign
Babies and trees both need warm, loving surroundings to grow up healthy and strong. Under the slogan “Raising Children, Raising Trees: The Spirit Is the Same,” Pigeon has held annual tree-planting drives since 1986, encouraging parents of babies born that year to plant a tree commemorating the birth. Throughout the 34 years since the first campaign in 1986, we have celebrated over 180,000 babies’ births with their families.
Our actions to make this world more baby-friendly
- Celebrate Babies in Action