NEWFor babies with weak sucking function
Our products are developed based on over 60 years of comprehensive research and a great deal of consumer feedback. For nursing bottles and nipples, our central laboratory has conducted years of extensive research about babies' sucking behaviors, for example by using ultrasound to record the inside of a baby's mouth during sucking. We have also been conducting joint research with the neonatal intensive care units (NICUs) of hospitals and clinics to develop nursing bottles and nipples for special needs such as premature and weak sucking strength or cleft palate/lips. Our objective in the study on sucking is to support healthy feeding for babies. Our special nursing bottles and nipples are also designed to promote natural sucking behaviors. For babies worldwide, Pigeon will continue to conduct research and product development and deliver these products to babies and their families worldwide who require special support.
NEWInitiatives related to Lactation Lounges
Over the years, Pigeon has supported establishment of lactation lounges for breastfeeding and nursing in a variety of places around the world, including in company offices as well as public space, with the aims of creating comfortable working environments for employees with small babies and contributing to local communities. The number of lactation lounges we have provided support now has been more than 11,429 locations in 15 countries worldwide.
In addition, lactation lounges at Pigeon's Head Office and Research Laboratories help women raising children improve their working environments and contribute to local communities. The lounges are used not only by Pigeon employees, but also by mothers and babies working and living in the vicinity.
NEWInitiatives to preserve abundant nature for babies
For the past 33 years, we have continuously held our annual Newborn Baby Commemorative Tree-Planting Campaign, which began in 1986. This campaign is held at the “Pigeon Miwa no Mori” site, a combination of national forest and Pigeon-owned land near Hitachi-Omiya City, Ibaraki Prefecture. In addition to providing parents with memories of their babies’ birth, the campaign contributes to educational awareness about environmental protection. Forests help prevent global warming by absorbing carbon dioxide and also help preserve biodiversity. In addition, they play a role in preventing floods and erosion while preserving high water quality, to the extent that they are referred to as “green dams.” Over the past 33 years, we have planted around 145,000 seedlings on 45.15 hectares of land (both national forest and private land). In the national forest portion, covering 25.37 hectares, the “green dam” benefits equate to storage and purification of 5.71 million two-liter PET bottles.
Our actions to make this world more baby-friendly
- Celebrate Babies in Action