Celebrating Babies in Action Celebrating Babies in Action

Our actions to make this world more baby-friendly

Initiatives to preserve abundant nature for babies

For the past 33 years, we have continuously held our annual Newborn Baby Commemorative Tree-Planting Campaign, which began in 1986. This campaign is held at the “Pigeon Miwa no Mori” site, a combination of national forest and Pigeon-owned land near Hitachi-Omiya City, Ibaraki Prefecture. In addition to providing parents with memories of their babies’ birth, the campaign contributes to educational awareness about environmental protection. Forests help prevent global warming by absorbing carbon dioxide and also help preserve biodiversity. In addition, they play a role in preventing floods and erosion while preserving high water quality, to the extent that they are referred to as “green dams.” Over the past 33 years, we have planted around 145,000 seedlings on 45.15 hectares of land (both national forest and private land). In the national forest portion, covering 25.37 hectares, the “green dam” benefits equate to storage and purification of 5.71 million two-liter PET bottles.

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