Initiatives to Improve the Value of Human Capital
Under our Purpose “We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies' unique needs," the Pigeon Group contributes to the development of a sustainable society and strives to enhance corporate value through its business activities. Our employees are the greatest source of corporate value creation. We have formulated a value creation story (human capital version) to clarify how we position our employees as human capital and how we will leverage them to connect to the improvement of economic and social value. To address our material issues, we have established "a rewarding company where employees can achieve self-fulfillment and growth," "expansion of investment in human resources," "promotion of DE&I," and "development of an environment where employees can challenge themselves and thrive in their own way" as strategic pillars, and we are implementing eight initiatives.
Execution of Strategy and Governance Framework
The Pigeon Group includes its human capital strategy as one of the agenda items for the Board of Directors, which deliberates on the human capital strategy and supervises and monitors the status of its execution. While our strategies have primarily focused on Japan, in 2024, we transferred the Human Resources Department from the Japan Business to the Global Head Office (GHO), establishing a system capable of global strategy execution and governance.To understand the conditions and challenges of employees and organizations globally, and to implement governance for each business unit, we have, as a first step, assigned representatives from the Human Resources Department to each business unit. Moving forward, we will regularly hold a "People Strategy Leaders Meeting" attended by these Human Resources representatives to share information and discuss and implement measures to address common global HR issues.
Engagement
The Pigeon Group believes that a strong sense of empathy for the Pigeon Group DNA and Pigeon Way among each employee, and a tangible understanding of the connection between individual work and their Purpose, are crucial. To this end, we utilize Gallup's engagement survey to conduct engagement surveys. In the 2024 engagement survey, we achieved a high result of 88% of employees expressing strong empathy for our Purpose (employees who selected a score of 4 or 5 on a 5-point scale). When each employee who resonates with our Purpose can challenge themselves, thrive, and achieve their desired careers within our Group in their own way, their engagement improves. This enhanced engagement of each employee increases the probability of achieving our business strategy, leading to the improvement of both the economic and social value of the company, and ultimately contributing to the realization of a "baby-friendly future." At Pigeon Corporation, as part of the activities of the "My Purpose Project" which originated from the Pigeon Frontier Awards 2022, we conducted engagement card workshops for all employees. Enabling Pigeon employees to work in their own way with their individual compass (My Purpose) also leads to improved engagement. Furthermore, in 2024, we expanded the "My Purpose Project" beyond borders to our China BU and Singapore BU.
Metrics and Targets
Pigeon is promoting initiatives aimed at maintaining and improving various metrics toward realization of the key issue of “Managing talent and cultivating the right culture for our Purpose.”
