Lesson Held to Improve Understanding of Babies and Pregnant Women (South Korea)

2026.10.30

The Pigeon Group is actively engaged in education and support activities targeting new generations to help create a society where there are no barriers to raising children and everyone naturally helps each other. Group company DoubleHeart Co., Ltd. holds a lesson called “Understanding Babies and Pregnant Women” that is crafted to help the children who will be the next generation of leaders understand babies and pregnant women more deeply, and learn how best to show consideration for them.
Between August and November 2025, the lesson was held four times in regional after-school centers and Japanese schools, with 38 elementary and middle school students participating.

Background

DoubleHeart aims to help create a society where “Babies are part of everyone’s daily life” and there are “No barriers to raising children” and “Loose, friendly ties facilitating easy cooperation around raising children.”
The company launched this program as an opportunity for children to learn at an early stage how babies behave and what makes them unique, to discover how pregnant women’s bodies change, and to cultivate a mindset of mutual consideration in communal spaces.

A Hands-on Experience

Along with traditional learning, the lesson included hands-on components letting students consider issues based on their own experiences.

Hands-on experience: Students tried cradling the baby doll, experimented with handling a stroller, and discovered for themselves how difficult it is to pick up a dropped item while wearing the “pregnancy experience jacket.”
Group discussion: Attendees formed groups to discuss the question “What can we do when we meet a pregnant woman or a baby and their family in public spaces?”, actively sharing opinions with each other.

Changes in Participants

The children showed great concentration as they engaged with the lesson, and their thinking seemed to change significantly before and after it.

In a pre-lesson questionnaire, just 8% of respondents answered “Yes” to the question “Would you know how to help if you see someone struggling with a stroller?” After the lesson, however, that figure reached 100%. (Note: Total results for Group 1 and Group 2 participants)

Comment from the Project Leader

As I watched the children cradling baby dolls, moving around while wearing the pregnancy experience jacket, and experimentally pushing strollers, it was clear to me that they were gradually coming to understand all these experiences as things directly relevant to their own lives.
At the end of the lesson, we held a discussion about what the children could do for babies and their families in various situations. Here, too, the children earnestly exchanged and discussed their opinions. I hope to see this kind of systematic learning brought to even more children in the future.

The Pigeon Group will continue to promote activities addressing the concerns of regional communities and the next generation, helping to create a world friendlier to babies and their families.

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