Customer-Focused Management; Products Derived from More than 50 Years of Research into Infants
Feedback from customers is a valuable asset for our company. Since the 1970s, Pigeon has established Customer Service Center to obtain customer feedback for reflection in its business. In December 2016, we announced that we have established a complaint response management system that conforms to ISO 10002 international standards (guidelines for quality management, customer satisfaction, handling complaints in an organization). We are also implementing measures to deliver safe, reliable products based on our original Pigeon Quality Standards.
The development of Pigeon’s products is based on more than 50 years of research into infants and feedback from customers raising children. For example, the Company’s nursing bottles and nipples are being created based on an ongoing research into the breastfeeding exercise, from various perspectives including observation of baby’s oral cavity through monitoring and measurement conducted at the Central Laboratory, home visit observation, and ultrasonic tomography (echo).
Resolving Consumer Issues
Resolving Social Issues －For all babies－
Nursing bottle nipple for babies with weak sucking function (Left)
Nursing bottle for low-birthweight babies(Center)
Nursing bottle for babies with cleft lips and/or palates(Right)Helping babies who were born small
Pigeon is committed to “enabling all babies to enjoy better sucking.” To this end, we are conducting joint research with the hospital and clinic neonatal intensive care units (NICUs) and working in other ways to develop exclusive products so that infants with low birth weight or disabilities also drink mother’s milk and packaged milk with minimal effort. These include nipples for infants with low birth weight, nipples for babies with weak sucking function, and a nursing bottle specially designed for babies with cleft lips and/or palates. Our accumulated knowhow, gained through our constant support for breastfeeding babies in hospitals, is reflected in our regular product development activities and directly linked to the powerful strength of Pigeon-brand products.