NEWS

Pigeon Corporation (Headquarters: Tokyo; President and CEO; Norimasa Kitazawa) launched a new line of environmentally friendly baby skincare products derived from natural ingredients called "Natural Botanical Baby" ("Botanical"), designed to appeal to Generation Z and Millennials who prefer sustainable products, in several countries including Singapore and Indonesia in late August. Botanical is based on the product concept "Derived from nature, and kind to both baby's skin and the environment," and in 2022 it will go on sale in other Asian countries like Malaysia, Vietnam, and India, as well as the Middle East.

The Botanical lineup includes products allowing a three-step skincare routine of cleansing, hydration, and sealing in moisture, to keep babies' skin healthy. Natural ingredients like olive, argan, and chamomile make up over 90% of Botanical products, providing and sealing in an ideal mix of nutrients for babies' skin. No stimulating substances like parabens, formaldehyde, and ethanol are used. As a result, the products are suitable not just for babies but also for their mothers and other family members.

Botanical expresses environmental awareness in the following three ways:

1. Specially designed eco-packages to help reduce plastic  

Botanical's light green bottles evoke natural, eco-friendly imagery, and 20% of the material used to make them comes from recycled discarded plastic.

2. Tree-planting activities in collaboration with the WWF

Pigeon collaborates closely on reforestation activities with the World Wildlife Fund (WWF), planting 5,000 saplings in Indonesia in 2021. The first 1,000 customers to purchase a Botanical product received digital certificates declaring them "Ambassadors of Nature" as the owners of these saplings. Not only do owners receive information about discounts related to the Botanical line, they can also scan a QR code to see a picture of their sapling.

3. RSPO Certification

Pigeon has obtained Roundtable on Sustainable Palm Oil (RSPO) certification and displays it on the products' packaging. This shows the company's support for palm oil production using environmentally responsible methods.

Botanical is now being rolled out in other countries, customized to suit each sales region. For example, in Indonesia, Halal certification was secured and a transparent green material selected for the bottles.

Indonesian product packaging

Introductory Videos