Business Segment

As a leading brand in the baby care products industry, Pigeon is widely recognized, with its flagship nursing bottles holding more than an 80% share of the domestic market. By providing a diverse range of products that address various baby and childcare needs, Pigeon has secured and maintained the top market share, enabling stable performance despite Japanʼs declining birth rate. In addition to baby and childcare products, we operate a childcare services business, including contracted management of in-company daycare centers, and offer elder care products to support the elderly.

Under the Pigeon brand, we offer several hundred products in mainland China, focusing mainly on nursing bottles, nipples, and skincare, and are expanding this business as a key driver of Group growth. Since our full-scale entry into the Chinese market in 2002, we have developed products tailored to local consumer needs, built a supply chain that is fully operational within China, and worked to build trust in the brand through hospital and maternity ward activities and collaboration with healthcare professionals. As a result, our nursing bottles have secured the top market share position in mainland China.

Pigeon operates its business under the Pigeon brand primarily in Southeast Asia, India, and the Middle East. Within this sales area, Pigeon holds the top market share for nursing bottles in countries such as Indonesia, Singapore, and Thailand. In recent years, we have strengthened digital marketing and pursued channel strategies tailored to each region, including approaches to physical stores. In addition, we are enhancing our development capabilities to expand product offerings that meet local childcare needs.

Under the Lansinoh brand, we sell breastfeeding, mother care, and baby care products. In the United States, our primary market, we have secured the top market share with products such as nipple care cream and nursing pads, earning strong customer support as a leading breastfeeding brand. In recent years, in addition to our core breastfeeding products, our prenatal and postpartum care products launched in 2021 have become a new pillar, contributing to increased sales.