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ESG ACTIVITIES

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For Consumers

As a lifestyle-support company centered on “baby care solutions,” we make proposals matched to the life stages of our customers.

Customer-Focused Management; Products Derived from More than 50 Years of Research into Infants

Feedback from customers is a valuable asset for our company. Since the 1970s, Pigeon has established Customer Service Center to obtain customer feedback for reflection in its business. In December 2016, we announced that we have established a complaint response management system that conforms to ISO 10002 international standards (guidelines for quality management, customer satisfaction, handling complaints in an organization). We are also implementing measures to deliver safe, reliable products based on our original Pigeon Quality Standards.

The development of Pigeon’s products is based on more than 50 years of research into infants and feedback from customers raising children. For example, the Company’s nursing bottles and nipples are being created based on an ongoing research into the breastfeeding exercise, from various perspectives including observation of baby’s oral cavity through monitoring and measurement conducted at the Central Laboratory, home visit observation, and ultrasonic tomography (echo).

Resolving Consumer Issues

Feedback from customers is a valuable asset for our company. Since the 1970s, Pigeon has operated a Customer Service Center to obtain customer feedback for reflection in its business. We also announced our establishment of a complaints response management system that conforms to ISO 10002 international standards (guidelines for quality management, customer satisfaction, handling complaints in an organization). We strive to continually improve products, services, and complaints-handling processes through the PDCA cycle, in our quest to improve customer satisfaction levels.

Resolving Social Issues -For all babies-

  • Nursing bottle nipple for babies with weak sucking function (Left)
    Nursing bottle for low-birthweight babies(Center)
    Nursing bottle for babies with cleft lips and/or palates(Right)
    Helping babies who were born small
The development of Pigeon’s products is based on more than 60 years of research into infants and feedback from customers raising children. For example, the Company’s nursing bottles and nipples are being created based on an ongoing research into the breastfeeding exercise, from various perspectives including observation of baby’s oral cavity through monitoring and measurement conducted at the Central Laboratory, home visit observation, and ultrasonic tomography (echo).
Pigeon is committed to “enabling all babies to enjoy better sucking.” To this end, we are conducting joint research with the hospital and clinic neonatal intensive care units (NICUs) and working in other ways to develop exclusive products so that infants with low birth weight or disabilities also drink mother’s milk and packaged milk with minimal effort. These include nipples for infants with low birth weight, nipples for babies with weak sucking function, and a nursing bottle specially designed for babies with cleft lips and/or palates. Our accumulated knowhow, gained through our constant support for breastfeeding babies in hospitals, is reflected in our regular product development activities and directly linked to the powerful strength of Pigeon-brand products.

Child-Rearing and Nursing Care Information

In modern Japan, with the emergence of the nuclear family, there are many mothers who have nobody to consult when faced with anxieties about child-rearing. To address such difficulties, Pigeon aims through its business activities to reduce and even eliminate the anxieties and inconveniences its customers face while raising a child. To this end, the Company provides a wide range of services and information, not only through its products but also through its website and events.
As for nursing care, we introduce our products and describe how to use them according to specific purpose and scenario, by providing the “Guide for Pigeon Tahira's Health and Nursin Care Products,” which even beginners can easily understand.

Maternity Events

Seeking to make a difference even before children are born, we operate maternity schools and host a variety of maternity events around Japan.

Child-Rearing Support Services (child-minding, daycare, babysitting, etc.)

Pigeon Hearts Corporation, a Group company, provides child-rearing support services, including child-minding, daycare, and babysitting, for women raising children while working. At the entrance of Pigeon Hearts' child-minding center (see photo at right) is a window with the “DoubleHeart” shape that symbolizes Pigeon's commitment to “expressing love.”