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Newborn Pure Skincare Series

About Newborn Pure

In the womb, a baby is protected by a naturally formed layer on its skin. This layer is no longer present after birth. Hence a baby’s skin is less protected, making it more vulnerable and sensitive compare to adult skin.

With over 40 years experience in baby skincare, we have developed Natulayer™, a layer of ingredients that mimics the natural coat of protection found on baby’s skin in the womb.

All of our skin care products are formulated with Natulayer™ that hydrate the skin and lock in moisture. It provides the most natural yet protective barrier for a baby’s skin.

What is “Natulayer™”?

All of our skin care products are formulated with Natulayer™ that hydrate the skin and lock in moisture. It provides the most natural yet protective barrier for a baby’s skin.

Baby Soap

  • Dual moisturization benefit by Natulayer™

  • 0% Paraben, Formaldehyde, Alcohol

  • pH Balanced

  • Dermatologically Tested

  • Made in Japan

Product Series

All of our skin care products are formulated with Natulayer™ that hydrate the skin and lock in moisture. It provides the most natural yet protective barrier for a baby’s skin.