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Corporate Governance

The Company has developed the “Pigeon Way,” as described below, comprising its Mission, Values, Action Principles and Vision, under its corporate philosophy of “Love” and its credo of “Only love can beget love,” as the basis of its spirit and actions to be shared by all Pigeon Group employees, both in Japan and abroad.

We believe that the “Pigeon Way” is more than a mere slogan, and by having all employees become aware of the “Pigeon Way” and put it into action, it will inevitably lead to the improvement of corporate value. The Company’s corporate value encompasses both social and economic value. In terms of social value, we are aiming to become an indispensable part of society, while delivering joy and happiness to our target customers by providing solutions and new value. Regarding economic value, we are aiming to increase free cash flow consistently, efficiently and strategically, as we move into the future.

Based on this approach, the Company defines corporate governance as “the system that pays due respect to the views of our shareholders, customers, employees, business partners and local communities, and that ensures transparent and fair as well as prompt and bold decision-making” and the purpose of corporate governance as the means to achieving “the Company’s sustained growth and the improvement of corporate value in the medium- to long-term.”

The Company will continue to further strengthen this system in accordance with the above definition and make efforts to continuously enhance its corporate governance in pursuit of further improving its corporate value.

<Pigeon Way>
Corporate PhilosophyLove
CredoOnly love can beget love
MissionWe will bring joy, happiness and inspiration to babies and families around the world by providing them with products and services that embody love.
Values- Integrity
- Communication, Consent, Trust
- Passion
Action Principles- Agility
- Keep sight of consumers
- Global collaboration among competent individuals
- Leadership and logical working style
- Willingness to change
VisionTo be the baby product manufacturer most trusted by the world’s babies and families, i.e. “Global Number One”

Corporate Governance Reports