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For Local Communities

The Pigeon Group has achieved harmonious coexistence with people in local communities through a positive communication approach, which fosters a sense of trust. As our business becomes more and more global in nature, we will broaden this approach and related actions on a global scale.

From Local Activities to Global Development

The Pigeon Group has achieved harmonious coexistence with people in local communities through a positive communication approach, which fosters a sense of trust. As our business becomes more and more global in nature, we will broaden this basic approach to a global level. Specifically, we will contribute to the protection, promotion, and education of local community culture, while fostering local employment, job advancement, and skills development, in order to promote progress in various regions.

[Japan]

Environmental Benefits of Tree-Planting Campaign

In 1986, Pigeon launched the Newborn Baby Commemorative Tree-Planting Campaign, and since 1987 it has held tree-planting drives on an annual basis at the “Pigeon Miwa no Mori” site, leased from Japan’s Forestry Agency in a national forest near Hitachi-Omiya City, Ibaraki Prefecture. In 2017, we celebrated its 31th anniversary. Under the slogan “Raising Children, Raising Trees: The Spirit Is The Same,” the campaign seeks to share the emotion and joy of childbirth with as many people as possible. It also serves to create forests and environments that will remain into the children’s future. This ongoing initiative is helping to make people more conscious about the issue of environmental conservation. In the past 30 years, the campaign has managed to plant more than 130,000 trees in a total plantation area around eight times that of Tokyo Dome.

Supporting Children's Creativity

  • Prize-winning entry, Tomorrow’s Science Children’s Art Exhibition
Pigeon is a supporter of the Tomorrow’s Science Children’s Art Exhibition, which encourages children, our future world leaders, to freely express their visions of future science. The exhibition is hosted by the Japan Institute of Invention and Innovation (JIII). Our involvement stems from an endowment made to JIII by Pigeon founder Yuichi Nakata in order to help foster children’s creativity. The endowment funds prize money presented every year by the Institute to kindergartens attended by children who win the JIII Chairman’s Award or the Excellence Award in the Kindergarten Section.

Supporting Women During Dreastfeeding Stages

In December 2015, we launched the “Pigeon Smile Breastfeeding Period Research Group” in collaboration with various experts on mothers and babies during breastfeeding, with the aim identifying issues faced while breastfeeding and providing solutions. The philosophy of this initiative is to “realize a society in which more babies are raised in good health and more mothers feel happy when raising children.” Its activities include distribution of the “Shiawase (Happy) Breastfeeding Support Book,” a free-of-charge publication that summarizes the five most important points about breastfeeding.

Providing Scholarships to Students

The Pigeon Scholarship Foundation, established as a general incorporated foundation in 2014, was certified as a public interest incorporated foundation in July 2016. The aim of the Foundation is to realize a society in which everyone can give birth and raise children with peace of mind, while fostering the healthy lives and growth of mothers and babies. Going forward, we will provide scholarship support to students in the neonatal, pediatric, and obstetrics departments of universities (students majoring in medicine at domestic general universities or medical universities).

[Overseas]

The Pigeon Group bases its overseas business expansion on the following philosophy: “Instead of merely seeking the growth of Pigeon’s business, we shall exist as a corporation that contributes to the countries where we do business.” With this in mind, we make social investments from educational and cultural perspectives aimed at improving people’s lives in local communities.

Elementary School Building Donations

In China, we have been building and donating to schools in areas with inadequate educational infrastructure. Following the Sichuan Earthquake of 2008, our local Chinese subsidiary Pigeon (Shanghai) Co., Ltd. has provided various types of support, resulting in the opening of the Pigeon Hope Elementary School in Meishan District of Sichuan Province in 2009. (We also made donations to rebuild the school following another earthquake in 2013.) In 2010, we donated a school building to Huzhu Tu Autonomous County in Qinghai Province, in 2011 we donated a kindergarten building to Xinjiang Uygur Autonomous Region, and in 2012 we donated a school building to Yuping Dong Autonomous County in Guizhou Province. We have been making donations at the pace of one building per year, and as of March 31, 2017, we had donated to a total of nine elementary schools.